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Jargon Busters – Cinema

Well, with the news that cinemas can finally look to reopen this summer, as part of the roadmap (not to be confused with the Crosby, Hope and Lamour Road films for those with long memories…), we thought the next set of terms and phrases should apply to the world of big screen advertising! Lights, camera, and action…

#punchaboveyourweight #jargonbuster #cinema #paidmedia #dcm #pearlanddean

Campaign of the Week: Our Cheeky New OOH Ad for Glebe Farm

Well, with the news that cinemas can finally look to reopen this summer, as part of the roadmap (not to be confused with the Crosby, Hope and Lamour Road films for those with long memories…), we thought the next set of terms and phrases should apply to the world of big screen advertising! Lights, camera, and action…

#punchaboveyourweight #jargonbuster #cinema #paidmedia #dcm #pearlanddean

Jargon Busting – TV

Buying TV media (as opposed to buying an actual TV) can be extremely baffling, with more jargon and acronyms than you can throw a remote at.

Sit back, relax, and let us take you through the Top 10 terms you are likely to come across when exploring this particular media channel –

#punchaboveyourweight #jargonbuster #tv #paidmedia