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Craig & Rose

services provided

/ Media Buying

/ Media Planning

/ Strategy

about this project


Craig & Rose is a premium paint brand competing directly with Farrow & Ball. We helped transform a largely underutilised client-owned social account, occasionally boosting promotional posts, into a digital-first, highly optimised group of ad accounts, generating significant revenue.


Craig & Rose competes directly with Farrow & Ball across both 3rd party bricks & mortar sites, and (increasingly) online. However, their Ecommerce sales accounted for only a fraction of overall revenue, requiring a radical transformation of all aspects of their digital marketing and online merchandising.


Traffic growth from social across the campaign period


Incremental revenue from social, from a base of £0


ROI from social channels based on linear sales

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