Gourmet Burger Kitchen
/ Big Idea
/ Product Design
about this project
We hijacked the biggest news story of the year by creating a burger to rival a US presidential candidate in popularity.
When the market had become saturated with competitors, it didn’t matter that GBK were the very first in the UK. Our challenge was to put GBK back on top with the biggest share of voice. And do this with a total campaign budget of £150k (to include creative, production & media).
With an unwavering belief in our burgers, hijack the most incredible news story at the time, have a point of view, start a conversation, and drive huge sales in the process.
Create a unique product, inspired by the madness of the U.S presidential election and encourage GBK to make it their thickest burger ever.
More sales than any other special ever
Increase in revenue YoY
Campaign broadcast on the BBC