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Gourmet Burger Kitchen

services provided

/ Advertising

/ Big Idea

/ Content

/ Design

/ Media

/ Product Design

/ Social

/ Strategy

/ Video

about this project

We hijacked the biggest news story of the year by creating a burger to rival a US presidential candidate in popularity.

 

CHALLENGE

When the market had become saturated with competitors, it didn’t matter that GBK were the very first in the UK. Our challenge was to put GBK back on top with the biggest share of voice. And do this with a total campaign budget of £150k (to include creative, production & media).

STRATEGY

With an unwavering belief in our burgers, hijack the most incredible news story at the time, have a point of view, start a conversation, and drive huge sales in the process.

EXECUTION

Create a unique product, inspired by the madness of the U.S presidential election and encourage GBK to make it their thickest burger ever.

3x

More sales than any other special ever

26m

Total Impacts

4m+

Earned reach

6.2m

Paid impressions

14.6%

Increase in revenue YoY

Plus 1

Campaign broadcast on the BBC

GBK Rump Campaign

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