GBK Brisket

BRISKET

FROM SKY-HIGH SALES

TO STRATOSPHERIC REACH

After the success of ‘Rump’, we helped GBK create another special burger with a supporting campaign, that was so successful, they ran out of meat in the first week.


  • Social
  • Strategy
  • Advertising
  • Design
  • Content
  • Video
  • POS
  • Media Planning
  • Media Buying
  • Brand

CHALLENGE

The Rump Burger (our previous campaign) helped GBK sell twice as many burgers as their previous best-seller. Beat that.

STRATEGY

Build, yet again, on our ever-giving strategy of ‘an unwavering belief in our burgers’, create a special burger that taps into the country’s consciousness, gives GBK a point of view on the world and ultimately sells loads of burgers.

EXECUTION

Play on the topic that’s divided the nation since the referendum: Brexit. But create our own, more appetising version: Brisket Means Brisket. A burger good enough to unite us all.

THE RESULTS

Over the course of the campaign....

 

000A

Sales increase on the previous best-selling burger (The Rump).

 

000A

Of brisket left in any GBK, after only one week.

 

000A

Impressions

 

000A

Earned reach