After the success of ‘Rump’, we helped GBK create another special burger with a supporting campaign, that was so successful, they ran out of meat in the first week.
The Rump Burger (our previous campaign) helped GBK sell twice as many burgers as their previous best-seller. Beat that.
Build, yet again, on our ever-giving strategy of ‘an unwavering belief in our burgers’, create a special burger that taps into the country’s consciousness, gives GBK a point of view on the world and ultimately sells loads of burgers.
Play on the topic that’s divided the nation since the referendum: Brexit. But create our own, more appetising version: Brisket Means Brisket. A burger good enough to unite us all.
Sales increase on the previous best-selling burger (The Rump).
Of brisket left in any GBK, after only one week.