WEST ELEVEN

BAKERY PLACE

FROM NOT SELLING

TO SOLD

We created a PR campaign to raise awareness of West Eleven’s Bakery Place development in Clapham, driving footfall to the website, and ultimately selling every property on the block.


  • Experiential
  • PR

CHALLENGE

These luxury apartments just aren’t selling in a climate of Brexit jitters. So excite potential buyers about this gorgeous Victorian bakery conversion in Clapham.

STRATEGY

Use the crowning jewel in this development to host an exquisite event for the good and the great of the London property world.

EXECUTION

A penthouse-warming party. We hosted and compèred an incredible, intimate gathering of potential buyers and journalists and used the accompanying video diary to maximise Social and PR coverage.

THE RESULTS

 

000A

Pieces of coverage

 

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Reach

 

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ROI

 

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Sales value

 

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Further appointments

 

000A

Extremely happy client