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Campaign of the Week: Our Cheeky New OOH Ad for Glebe Farm

‘Oat-no you didn’t!’

Oat-yes we did.

Our new OOH ad campaign for British oat milk brand Glebe Farm, which pokes a little (well, a lot) of fun at a certain competitor and the infamous lawsuit that took place last summer, lit up the big screens at Victoria Station this week.

Challenged to cut through the noise and grab the attention of passers-by – in an environment where time and attention spans tend to be short – we combined punchy, tongue-in-cheek copy with clean, minimalist visuals that put the product front and centre (technically a little to the right, but you get the point). As well as coming up with the idea and delivering the final creative, we planned and bought the media for the campaign.

The work has already garnered plenty of attention online, featuring in both The Drum and Campaign.

We’ll raise a glass of pure British oat milk to that.

Making bacon

Working with our Tribe Global partners, Family, we have been appointed as media planning and buying agency of record for Naked. We will be working across all paid channels, digital and above-the-line, for this ground-breaking anti-nitrite bacon, ham and sausage brand. Naked, part of Finnebrogue, is the market leader in this field and has distribution in all major UK supermarkets nationally. It is also the perfect excuse for us to have agency bacon sandwich mornings for the foreseeable future.

Premium paint win

Working with our partners at Pablo, we’re thrilled to have secured Craig & Rose’s media planning and buying business. As a premium paint brand originating in Edinburgh in 1829 and now distributed through their own stores and Homebase, we’ll be helping them to get the recognition they deserve within the home improvement sector. Through performance digital combined with smart ATL we will be helping Craig & Rose to become the default choice in the premium market.