We’re an integrated communications agency and we do what is needed until YOU punch above your weight!
We helped Tapi build a distinctive national brand platform that transformed customer trust into fame, making the category more memorable, human and impossible to ignore.
Despite becoming the UK’s leading flooring retailer, Tapi needed a distinctive brand
platform that could build national awareness and make an infrequent purchase category more memorable.
We transformed Tapi’s strongest asset – customer trust – into a compelling brand idea that would differentiate the business and support long-term growth.
We launched “The Flooring People You Can Trust”, creating a memorable campaign world inspired by real customer experiences and the everyday life that happens on flooring.
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The campaign established a distinctive, scalable platform that strengthened brand awareness, generated positive customer response and gave Tapi a foundation for future growth.
