Campaign of the Week: Our Cheeky New OOH Ad for Glebe Farm

‘Oat-no you didn’t!’

Oat-yes we did.

Our new OOH ad campaign for British oat milk brand Glebe Farm, which pokes a little (well, a lot) of fun at a certain competitor and the infamous lawsuit that took place last summer, lit up the big screens at Victoria Station this week.

Challenged to cut through the noise and grab the attention of passers-by – in an environment where time and attention spans tend to be short – we combined punchy, tongue-in-cheek copy with clean, minimalist visuals that put the product front and centre (technically a little to the right, but you get the point). As well as coming up with the idea and delivering the final creative, we planned and bought the media for the campaign.

The work has already garnered plenty of attention online, featuring in both The Drum and Campaign.

We’ll raise a glass of pure British oat milk to that.