/ Media Buying
/ Media Planning
about this project
PRO:VOKE is an advanced range of treatments for coloured hair that needs extra care and is the market leader in purple shampoo & conditioner. From a standing start, without a structured paid social approach or any product learning, we successfully transformed PRO:VOKE into a pure play Ecommerce brand, driving significant sales volume through Amazon.
We were tasked with taking an FMCG brand that was entirely reliant on high street sales through bricks & mortar retailers, and shift its sales profile to an Ecommerce model that could weather the storm of a global pandemic that closed the vast majority of retailers.
Clicks delivered across Facebook up from 0
CPA for all attributable Facebook sales through Amazon
Sales generated through Amazon up from £0