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services provided

/ Media Buying

/ Media Planning

/ Strategy

about this project

PRO:VOKE is an advanced range of treatments for coloured hair that needs extra care and is the market leader in purple shampoo & conditioner. From a standing start, without a structured paid social approach or any product learning, we successfully transformed PRO:VOKE into a pure play Ecommerce brand, driving significant sales volume through Amazon.

We were tasked with taking an FMCG brand that was entirely reliant on high street sales through bricks & mortar retailers, and shift its sales profile to an Ecommerce model that could weather the storm of a global pandemic that closed the vast majority of retailers.


Clicks delivered across Facebook up from 0


CPA for all attributable Facebook sales through Amazon


Sales generated through Amazon up from £0

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