PRO:VOKE NPD Launch
services provided
/ Advertising
/ Creative
/ Integrated
/ Media
/ Social
/ Strategy
about this project
INTRO
PRO:VOKE is famous for its Touch of Silver range of treatments for coloured hair, and it is the market leader in purple shampoo & conditioner. In late 2020, and deep into lock-down, we launched a range of new innovative products for a range of hair types.
A BIG CHALLENGE
Our key objective was to create immediate impact and drive awareness of PRO:VOKE’s new product range. The campaign needed to advocate the key benefits of these products, alongside the ease of delivery through Amazon.
Early days, but in the midst of the Covid-19 lockdowns, sales of the new products have been spectacular and have been flying off Amazon’s virtual shelves. As the clients reported, “we literally can’t make enough.”
