Rolls-Royce
services provided
/ Branding
/ Integrated
/ Media
/ Public Relations
/ Social
/ Strategy
about this project
In March 2014, Rolls-Royce had no social media presence. Their social media infancy was having a detrimental effect on their reputation as a world-leading innovator and their dated approach to all things digital was placing them behind their competitors in the minds of their customers and stakeholders. We needed a robust social media strategy that would be the engine of change for this global innovator.
Rolls-Royce have the best people and make the most innovative, ground-breaking products. But to the outside world they were perceived to be an old-fashioned manufacturer from Derby. We needed to harness their pioneering spirit, usually only seen behind closed doors, and harness social media to unleash Rolls-Royce innovation into the world.
1.95m
Audience grown in 3 years
No.10
Retweeted by
150m
Yearly impressions
![RRAppren](https://you-agency.com/wp-content/uploads/2021/03/Visions.png)
![Image](https://you-agency.com/wp-content/uploads/2021/03/ShipIntel-e1721059141615.png)
![RRAppren](https://you-agency.com/wp-content/uploads/2021/03/RRApren1.png)
![RRAppren](https://you-agency.com/wp-content/uploads/2021/03/RRApren2.png)
![RRAppren](https://you-agency.com/wp-content/uploads/2021/03/RRAppren-e1721059281402.png)
![RRAppren](https://you-agency.com/wp-content/uploads/2021/03/RRApren-e1721077491989.png)
![image](https://you-agency.com/wp-content/uploads/2021/03/RRNo10.jpg)
The social campaign had a huge impact, and catapulted Rolls-Royce from a mute voice unrepresented in the online realm, to a confident and very human organisation that shouted proudly from the digital rooftops.