RMG The Moon
services provided
/ Audience Profiling
/ Creative
/ Design
/ Media Buying
/ Media Planning
/ Strategy
about this project
Five, Four, Three, Two, One, Zero… We launched an epic integrated campaign for RMG that smashed their footfall targets in the first weekend and hit almost half the ticket sales target after the first 2 months (with 4 still to go); and then sold out in early December, with 1 month still to go!
+73%
First weekend ticket sales exceeded target by
49%
After the first 2 months, we had hit 25,699 ticket sales, 49% above target
+23%
Final result above our set target
“Royal Museums Greenwich had a storming launch weekend for The Moon exhibition, bringing in 73% more visitors than expected. This acclaimed exhibition celebrates humankind’s long relationship with the Moon since Egyptian times, 50 years since the Apollo 11 Moon landing.”
Zeena Virani
Senior Manager - Marketing & Brand
