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Travis Perkins Trade Credit Card

services provided

/ Content

/ Design

/ Integrated

/ Media Buying

/ Media Planning

/ Social

/ Strategy

/ Video

about this project

INTRO

Another credit card offer? But for Travis Perkins we changed the rules and added some much-needed drama to the low-interest world of Financial Services…and this was for the building trade!

 

A BIG CHALLENGE

We needed to overcome complete customer inertia and convince them to apply for a credit card they thought they didn’t need. And on a limited budget – we launched Travis Perkins’ new financial offering with a total budget of just £120k, to include everything – creative, production and media.

750K

Core audience reach

7m

Views

700%

Increase in website traffic

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