Travis Perkins Trade Credit Card
services provided
/ Content
/ Design
/ Integrated
/ Media Buying
/ Media Planning
/ Social
/ Strategy
/ Video
about this project
INTRO
Another credit card offer? But for Travis Perkins we changed the rules and added some much-needed drama to the low-interest world of Financial Services…and this was for the building trade!
A BIG CHALLENGE
We needed to overcome complete customer inertia and convince them to apply for a credit card they thought they didn’t need. And on a limited budget – we launched Travis Perkins’ new financial offering with a total budget of just £120k, to include everything – creative, production and media.
750K
Core audience reach
7m
Views
700%
Increase in website traffic
