Travis Perkins Trade Credit Card
/ Media Buying
/ Media Planning
about this project
Another credit card offer? But for Travis Perkins we changed the rules and added some much-needed drama to the low-interest world of Financial Services…and this was for the building trade!
A BIG CHALLENGE
We needed to overcome complete customer inertia and convince them to apply for a credit card they thought they didn’t need. And on a limited budget – we launched Travis Perkins’ new financial offering with a total budget of just £120k, to include everything – creative, production and media.
Core audience reach
Increase in website traffic