Jargon Busters – Cinema
Well, with the news that cinemas can finally look to reopen this summer, as part of the roadmap (not to be confused with the Crosby, Hope and Lamour Road films for those with long memories…), we thought the next set of terms and phrases should apply to the world of big screen advertising! Lights, camera, and action…
#punchaboveyourweight #jargonbuster #cinema #paidmedia #dcm #pearlanddean
Jargon Busting – TV
Buying TV media (as opposed to buying an actual TV) can be extremely baffling, with more jargon and acronyms than you can throw a remote at.
Sit back, relax, and let us take you through the Top 10 terms you are likely to come across when exploring this particular media channel –
#punchaboveyourweight #jargonbuster #tv #paidmedia
Brand Stories + Brain Response
Stories – they’ve been the lifeblood of human existence since the dawn of time…quite literally. But what’s the science behind stories and how they can affect brain response?
Understanding Immersive Interactions: Marketing to Complex Generations
18th April 2020